Fear is used as a norm throughout the film. Fear is most obviously used as a norm when the producers have Truman's "Dad" drown, thus instilling a fear of water in him. Since his hometown of Seahaven is situated on a little island, they thus trap him using his fear of the surrounding water. Fear of water was created by the producers within Truman. Another is the scene pictured above, when Truman is attempting to book a flight to Fiji. Inside the travel office, though, there are signs posted all over about how dangerous travelling is. In an obvious attempt to turn Truman away from flying, and in fact make him afraid of departing on this adventure, the posters make flying seem deadly. The producers attempt to make it seem normal that a travel office would have a bunch of posters scaring travelers away. Finally, when Truman is able to finally cross the bridge, there is a "mass meltdown" at the nearby nuclear power plant. In a last ditch effort to keep Truman from escaping, the producers hinge capturing Truman on his fear of nuclear fallout and radiation. They use Truman's natural fear of death, and create a final situation that will leave him no choice but to turn back. Once he does make a run for it, they then send men in hazmat suits to chase him down and subdue him "for his own good". The producers, specifically Christoff, create many different norms to ensure Truman's fear, and try to force him to stay.